I think that most companies care about profit too much that they forgot about the environment. The company will have a good image if they help out the environment. If the company have a better image, customer will most likely go there and they can still makes lots of profit. Companies can make profit but also maintain sustainability. The body shop is a really good example. The body shop worked with NGOs and plantation to protect tropical rainforests. They are also introducing bottles made 100% post consumer recycled plastics. The body shop is also against animal testing. They do not test their cosmetic products on animals.
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